Kylie, Rihanna, Kim, Madonna and soon Ariana , Gaga , and Hailey Bieber , not to mention countless others already on the market – it seems every celebrity has a make-up or skincare line these days. While celebrity-owned beauty brands are nothing new, there has been a resurgence in recent years, with the announcements in 2019 so far suggesting it could be the biggest year yet. But why are there so many new celebrity brands cropping up all of a sudden?